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work.

work.

about.

Hello from Denver! Jim here, an innovative, horizon-focused senior marketing leader, rolling up sleeves to get it done. 

 

Expertise in cultivating brand storytelling, go-to-market strategy and event launch,  and cross functional team leadership connecting the patron with the brand experience through impactful, integrated campaigns. 

From managing solo projects to leading a 100-strong team for a destination festival I founded, I prioritize progress and innovation to conquer challenges across various sectors including live events, beverage, hospitality, and leisure.

Shoot me a message below, and let's connect!

about
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brands

brands.

portfolio of brands I've worked with, agency and in-house.
for consulting or contract inquiries, please use the contact form. thanks!

approach.

I believe leaders eat last. Perfect products don’t need marketing. There are no perfect products. Listen before messaging. Details matter, learn the minutia to manage the team. Ask "Is the juice worth the squeeze?" Ask it again later. Navigating is equally important to planning. Don’t let perfection get in the way of progress. Bring value. Be collected in the chaos. Fail better. Take a moment to soak it in. Have grit. Have fun.

 

The live experience is the most powerful force around.

approach
contact

Let's talk

Thanks for reaching out!

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Jim Ethridge - Marketing Live Events, Hospitality, Beverage | Branding and Integrated Marketing Strategy | Live Event Marketing Leader

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