Lost Art Music Fest

Founder, Strategy, Marketing

Destination music festival, later reimagined as intimate, immersive live events

I built Lost Art Music Fest from the ground up—defining its mission, strategy, and growth plan to create a destination experience centered on authentic artist-fan connection.

Targeting an underserved demographic in the market, festival fans of Americana, 45-65 years old, the concept was a landlocked concert cruise near a metropolitan center.

Ship cabins -> lakeside villas
Ocean setting -> 11K acres outside Atlanta
Excursions -> Artist/fan experiences

Leading a 100-person team, we delivered Atlanta's first post-Covid festival for thousands of fans. 95.1% of attendees gave us 4 out of 5 stars and above.

By year two, I secured $100K+ in brand partnerships with New Belgium, Cathead Distillery, and Foxhall Resort.

The concept evolved into Lost Art Presents, a series of one-off live events continuing that spirit of connection.

Contact

Jim Ethridge
Denver
jim@jimethridge.com

901-445-0387