JIM ETHRIDGE
Fox Theatre
Agency work for #1 global theatre
Public Relations
Fox Theatre
Public Relations
Agency work for #1 global theatre
The agency led the Fox's largest PR & marketing effort in a decade—celebrating 40 years since a grassroots movement saved the venue.
Strategy - design a yearlong campaign blending affinity, education, and celebration, though sustained coverage and engagement.
Monthly themes - e.g. community, restoration, education, events—created a consistent rhythm.
Tactics - mayoral press conference w/ Jeff Foxworthy, 25K fan block party, Fox in the Box education partnership + return of Lynyrd Skynyrd.
Challenge - keep a 40-year story fresh for a full year amid news cycle while honoring legacy and reaching younger fans across channels.
Results - 118M impressions, $1.27M in earned media, and 10 industry awards, including PR Campaign of the Year from the Event & Venue Marketing Conference.
The agency led the Fox's largest PR & marketing effort in a decade—celebrating 40 years since a grassroots movement saved the venue.
Strategy - design a yearlong campaign blending affinity, education, and celebration, though sustained coverage and engagement.
Monthly themes - e.g. community, restoration, education, events—created a consistent rhythm.
Tactics - mayoral press conference w/ Jeff Foxworthy, 25K fan block party, Fox in the Box education partnership + return of Lynyrd Skynyrd.
Challenge - keep a 40-year story fresh for a full year amid news cycle while honoring legacy and reaching younger fans across channels.
Results - 118M impressions, $1.27M in earned media, and 10 industry awards, including PR Campaign of the Year from the Event & Venue Marketing Conference.
