JIM ETHRIDGE
Hellhound on My Trail
Lost Art Presents photograph + live music event
Marketing & Launch
Hellhound on My Trail
Marketing & Launch
Lost Art Presents photograph + live music event
The evening paired a gallery of 65 framed prints from Adam Smith w/ live sets by Ben Nichols (Lucero), Luther Dickinson, and Alvin Youngblood Hart.
Challenge - Denver marked the first new-market test in a decade to an audience unfamiliar w/ the format - photography exhibit meets concert.
Revenue strategy - drive art sales to add a significant revenue center (41%), while enhancing the fan experience.
Marketing Strategy - let the visuals speak first; imagery frames the narrative better than words could. Build early buzz by sharing limited-edition prints tied to performers.
Social + digital creative mirrored the show’s aesthetic, translating the gallery to an online atmosphere. Touchpoints reinforced intimacy + the handmade feel of the project.
The result - the best selling show to date for both art sales and ticket sales. The hybrid model proved scalable, profitable, and emotionally resonant with fans.
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The evening paired a gallery of 65 framed prints from Adam Smith w/ live sets by Ben Nichols (Lucero), Luther Dickinson, and Alvin Youngblood Hart.
Challenge - Denver marked the first new-market test in a decade to an audience unfamiliar w/ the format - photography exhibit meets concert.
Revenue strategy - drive art sales to add a significant revenue center (41%), while enhancing the fan experience.
Marketing Strategy - let the visuals speak first; imagery frames the narrative better than words could. Build early buzz by sharing limited-edition prints tied to performers.
Social + digital creative mirrored the show’s aesthetic, translating the gallery to an online atmosphere. Touchpoints reinforced intimacy + the handmade feel of the project.
The result - the best selling show to date for both art sales and ticket sales. The hybrid model proved scalable, profitable, and emotionally resonant with fans.
