JIM ETHRIDGE
City Winery
National concert venue, winery, hospitality concept
Integrated Campaigns
City Winery
Integrated Campaigns
National concert venue, winery, hospitality concept
Here, I bridged live music, wine, hospitality, and private event sales into one fan experience across 4 markets—ATL, BOS, PHI, and DC—each w/ its own personality.
Challenge – maintain consistent brand voice while adapting to separate regional markets. Branding needed structure w/ room for local identity.
Built loyalty structure + content roadmap to deliver 23% LTV lift and 31% retention growth. Content strategy connected fans/brand between visits, not just at purchase.
Spearheaded data-first, marketing initiatives nationally, ROI of $26 in ticket sales for every $1 spent. Launched livestreams, attracting 25K fans in 6 months.
Executed 400+ shows annually in ATL, venue among Pollstar’s top 50 clubs. Cross-market collaboration ensured new programs scaled efficiently across locations.
We positioned the venue as "Atlanta's best sounding room", which leveraged the higher end experience for the discerning fan.
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Here, I bridged live music, wine, hospitality, and private event sales into one fan experience across 4 markets—ATL, BOS, PHI, and DC—each w/ its own personality.
Challenge – maintain consistent brand voice while adapting to separate regional markets. Branding needed structure w/ room for local identity.
Built loyalty structure + content roadmap to deliver 23% LTV lift and 31% retention growth. Content strategy connected fans/brand between visits, not just at purchase.
Spearheaded data-first, marketing initiatives nationally, ROI of $26 in ticket sales for every $1 spent. Launched livestreams, attracting 25K fans in 6 months.
Executed 400+ shows annually in ATL, venue among Pollstar’s top 50 clubs. Cross-market collaboration ensured new programs scaled efficiently across locations.
We positioned the venue as "Atlanta's best sounding room", which leveraged the higher end experience for the discerning fan.
