Hellhound on My Trail

Marketing & Launch

Lost Art Presents photograph + live music event

The evening combined a gallery of 65 custom-framed prints from photographer Adam Smith with live sets by Ben Nichols (Lucero), Luther Dickinson (North Mississippi Allstars), and bluesman Alvin Youngblood Hart.

While we've run this format in southern markets like Atlanta, Denver marked our first new-market test in a while—and the response was strong.

Art sales adds a significant revenue center (43%), while simultaneously enhancing the fan experience. An important element for the show's success.

The challenge is marketing, not only raising awareness in a new market, but succinctly explaining the event to fans.

Our strategy was to utilize the range of photography to set the tone and peak interest.

Clearly position live music + photography exhibit.

The result - the best selling show to date for both art sales and ticket sales.

Contact

Jim Ethridge
Denver
jim@jimethridge.com

901-445-0387