
City
Winery
Integrated Campaigns
National concert venue, winery, hospitality concept
At City Winery, I helped bridge live music, wine, and hospitality into one fan experience.
Leading marketing across Atlanta, Boston, Philadelphia, and DC, we grew revenue by 19% and launched a multi-venue livestream series that reached 25,000+ fans in its 6 months.
I also expanded CRM engagement for 500K subscribers while improving efficiency and retention.


As Atlanta’s Marketing Director, I promoted over 400 shows a year, lifting retention and lifetime value while positioning the venue among the top 50 clubs worldwide in ticket sales.
We positioned the venue as "Atlanta's best sounding room", which positioned the higher end experience for the discerning fan.

Contact
Jim Ethridge
Denver
jim@jimethridge.com
901-445-0387